Horizons Optical 23/08/2023 BRAND STRATEGY OF AN OPHTHALMIC LAB: CONSIDERATIONS FOR CREATING AN EMOTIONALLY CONNECTED BRAND WHAT IS A BRAND? The concept of a brand is a constant presence in our… Horizons Optical Love9
Retail solutions 19/07/2023 ADVANCED LENS CENTERING INTRODUCTION In the optical industry, the customization of progressive lenses is a key aspect of… Horizons Optical Love8
Lens design 13/06/2023 HOW TO MANAGE A NON-ADAPTATION INTRODUCTION There are different reasons for non-adaptation in progressive lenses. The aim of this article… Horizons Optical Love8
Retail solutions 16/05/2023 WELCOME TO THE RETAIL INNOVATION INTRODUCTION Innovation at the point of sale in the optical shop improves the customer experience… Horizons Optical Love8
Lens design 21/04/2023 NEXT GENERATION OF PROGRESSIVE LENS DESIGNS INTRODUCTION Since the first progressive addition lenses, a variety of companies have offered similar technical… Horizons Optical Love7
Lens design 29/03/2023 THE IMPORTANCE OF HAVING TAILOR-MADE PROGRESSIVE LENSES INTRODUCTION The satisfaction of progressive users is subjective and depends on their individual perception. This… Horizons Optical Love6
Retail solutions 20/02/2023 DISCOVERING THE MISCONCEPTIONS ABOUT PROGRESSIVE LENSES Presbyopia is the gradual loss of the eye's ability to focus on nearby objects. As… Horizons Optical Love6
Retail solutions 26/01/2023 How to Help the Optician in Making the Improvement of Thicknesses Visible? The trend in the optical/ophthalmic industry allows us to understand the new market needs and… Horizons Optical Love6
Lens design 26/05/2022 The last frontier for progressive design personalization 1. INTRODUCTION The desire to design the ideal progressive addition lens for each user has… Horizons Optical Love4
Lens coating 15/03/2022 HORIZONS OPTICAL presents the 360° lens coating plan At Horizons Optical we work to offer the optical industry innovative and creative solutions that… Horizons Optical Love4