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Lens design

YOUR NEW PARTNER TO BOOST YOUR SALES

By 30/09/2024October 1st, 2024No Comments

INTRODUCTION

In the ophthalmic industry, the adaptation and sale of progressive power lenses, whether progressive or office, is one of the main challenges for both patients and ECPs.

 

Traditionally, ECPs have used tools like brochures, charts, and lens demonstrators to explain how these lenses work. However, these methods do not allow users to experience how they will see with these lenses, which poses a significant barrier in the purchasing process:

 

  • 46% 1 of people with presbyopia worldwide still do not use progressive lenses.
  • Only 3% 2 of progressive lens users have a second pair of occupational lenses for office use.
  • 96% 3 of progressive lens users wish they had tried how the lenses would work for them before purchasing.

 

 

 

  1. Statista & National Library of Medicine. 2019 Online survey.
  2. Horizons Optical lenses ordered in 2022 worldwide.
  3. 2022. HO internal survey performed to n=86 ECPs in Europe in 5 countries.

mimesys® Coach

At Horizons Optical, always committed to providing valuable solutions to the optical industry and improving user experience, we have developed mimesys® Coach. It is a unique and revolutionary tool that uses virtual reality to provide an immersive experience, allowing users to clearly visualize and understand how both progressive and office lenses will work in everyday situations:

 

  • Eye and Head Movements: The user will learn how to move their eyes and head to focus properly at different distances.
  • Focus Changes: Objects at various distances will be displayed to illustrate how progressive and/or office lenses adjust focus.
  • Lateral Distortion: The patient will experience the lateral distortion of the lenses, understanding its impact on their vision.

Benefits for the patient:

  • Immersive experience
  • Enhanced understanding of lens performance
  • No-Obligation trial before purchase
  • Facilitation of the adaptation process

Benefits for the ECP:

  • Sales support tool
  • Differentiation
  • Increased conversion rate
  • Reduction of inadaptation rate
  • Improved efficiency of the lens benefits and differences demonstration

User experience (UX)

Mimesys® Coach was validated by an internal user test in which participate 22 users and the most relevant results were:

  • The Mimesys® Coach experience was rated with an 9,09 of ten in average.
  • 100% of users believe they have better understood how progressive lenses work after using mimesys® Coach.
  • 91% of participants expressed interest in purchasing glasses with progressive lenses after experiencing Mimesys® Coach.

 

CONCLUSION

Mimesys® Coach offers an innovative solution that enhances the customer experience, reduces uncertainty, and maximizes sales opportunities.

 

REFERENCES

Horizons Optical.