At Horizons Optical, we have undergone a rebranding process to reflect our evolution as a company and our commitment to technological innovation and user experience. Since our beginnings in 2017, we have been pioneers in innovation, bringing more than one disruptive solution to the industry. With nine international patents and presence on all continents, our new visual identity reflects growth and leadership, strengthening the connection between our technological offerings and our brand. Horizons’ disruptive solutions are transforming the shopping experience, providing unique experiences for both consumers and vision professionals (ECPs).
Why Rebranding: A Clear Vision for the Future
The Challenge: Standing Out in a Competitive Market
The optical industry is a highly competitive sector where differentiation is key to success. At Horizons Optical, we have taken on this challenge by integrating our experience and knowledge into a unique and distinctive identity within the market. Since our inception, we have maintained direct contact with the optical retail sector, deeply understanding the processes and needs of both optical professionals and consumers. This closeness has allowed us to develop solutions that optimally combine the scientific and technical rigor of the industry with tools and resources that facilitate product communication and understanding, ensuring that our innovations effectively reach consumers.
We offer optical solutions designed for each person, empowering laboratories and opticians to provide innovative, attractive, and personalized experiences. Our goal is to transform the shopping experience into something tangible and meaningful.
The Key: Transforming Experiences
Our approach has transformed, moving from offering technical solutions to providing enriched and innovative experiences. Every interaction with our products and solutions is designed to be unique and memorable, placing the consumer at the center of a completely personalized journey:
Revolutionizing Optical Retail: The Mimesys® Universe technology platform allows you to create innovative shopping experiences, offering lens personalization and simulation in virtual reality environments.
Improving Manufacturing and Sales Processes: Support software solutions, such as Cairo—the software for adjusting lens coating prescriptions—act as facilitators, making the manufacturing processes of treatments smoother and more efficient. The Mimesys® Coach lens simulator improves purchase decisions by providing an experience of using progressive lenses before buying them.
Personalization and Precision: With the advanced Invision® AI centering device, you will offer precision in the assembly of ophthalmic lenses, providing users with a firsthand experience of lens personalization and centering according to each person’s unique morphology.
We don’t just develop products; we create solutions that foster emotional connections and provide visual well-being. With Horizons, clarity becomes care, innovation becomes personalization, and every interaction reinforces not only how you see but how you feel.
Our Value Proposition: Optical Solutions Tailored to You
Horizons Optical transcends lens design, offering complete and personalized experiences that encompass the entire process, from manufacturing to the point of sale. More than a product: we provide support, consulting, and training to ensure the best optical experience.
Tailored to you: Each solution is unique, addressing specific needs with an enriching experience that inspires confidence.
A seamless journey: From lens design to retail, every detail is designed to connect and enhance the overall optical experience.
Our Mission: Unique Solutions that Resonate
We focus on differentiation within a highly competitive industry, offering truly innovative solutions. A clear example of this commitment is our patented IR Blocker technology, which provides superior protection against harmful infrared rays while optimizing the quality of premium anti-reflective treatments. At Horizons Optical, we take vision care beyond simple correction: we enhance and protect the way people experience the world. Vision is personal, intimate, and essential. We believe it should be treated with the utmost respect. Our mission is to redesign the optical experience with authenticity, merging innovation with accessibility.
A Future Where Vision is Exceptional
We believe that choosing lenses should be simple and clear. Leveraging sales tools and technological demonstrators, we help you visualize and make the benefits of lenses understandable.
The MaxView demonstrator allows you to see the difference in visual quality between a premium lens and a standard one, so consumers have the necessary information to make a rational decision about which lens they want to buy. Thus, at Horizons, we want to be a reliable ally for those who seek to transform their visual experience, providing personalized solutions that offer real and authentic value beyond the product.
Our Values: Clarity and Simplicity
We believe in clarity and simplicity, transforming technical complexity into tangible and easy-to-understand benefits. Our solutions are designed to be intuitive, seamlessly integrating into the workflows of optical professionals and the end consumer experience.
A clear example of this philosophy is Orion. More than a progressive lens, Orion is a visual experience in itself. Our message is direct: Imagine seeing the world without distortions or annoying blurriness. Thanks to its smooth transitions between near, intermediate, and far distances, Orion offers exceptional clarity at every moment, ensuring sharp vision and natural, effortless movement in daily life.
With our rebranding, we reaffirm our commitment to offering clarity, comfort, and personalization, all within immersive and innovative experiences. Our approach is based on four pillars:
Active Listening: Understanding the real needs of customers and users.
Personalization: Creating experiences and solutions designed for each individual.
Clear Communication: Using an empathetic, human, and accessible tone.
Co-Creation: Collaborating with our customers to design the best optical experience.
In conclusion, at Horizons, the focus is on individual needs. That’s why we tailor our visual solutions specifically for you, ensuring that your experience is not only innovative but also highly personalized. Imagine entering a store and being greeted with an immersive environment designed to captivate you, to offer valuable information that helps you make the right decisions in the purchasing process. Our solutions help provide an unforgettable shopping journey, improving visual health and aiding in purchase decisions. At Horizons Optical, we are focused on you:
From product to solution
From talking to listening
From attribute to benefit
From everyone to someone
From brand to user
