22/11/2023
HORIZONS OPTICAL AND MERCADAO DOS OCULOS JOIN FORCES TO TRANSFORM THE OPTICAL EXPERIENCE IN BRAZIL
Barcelona, November 22, 2023. Horizons OpticalHorizons Optical, a global leader in optical technology solutions, is…
23/08/2023
BRAND STRATEGY OF AN OPHTHALMIC LAB: CONSIDERATIONS FOR CREATING AN EMOTIONALLY CONNECTED BRAND
WHAT IS A BRAND? The concept of a brand is a constant presence in our…
31/07/2023
NEXT GENERATION OF PROGRESSIVE LENS DESIGNS
INTRODUCTION Since the first progressive addition lenses, a variety of companies have offered similar technical…
31/07/2023
WELCOME TO THE RETAIL INNOVATION
INTRODUCTION Innovation at the point of sale in the optical shop improves the customer experience…
