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David Benet_CCO_HorizonsOptical

Horizons Optical is pleased to announce the addition of David Benet, a professional with extensive experience in the optical and ophthalmic market, as Chief Commercial Officer (CCO) for the EMEA, APAC, and Brazil regions.

Barcelona, September 1, 2023. Horizons Optical

Horizons Optical is pleased to announce the addition of David Benet as the new Chief Commercial Officer (CCO) of the company for the regions of Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), as well as Brazil.

David Benet brings with him a wealth of international sales experience and a deep knowledge of the optical market. With over 25 years of experience in the pharmaceutical industry, David has played a key role in the success of major companies in the sector.

In his previous position, David successfully led the Ophthalmology business unit and the LifeHUB at Bayer, playing a crucial role in driving and leading the development of a strategic and innovative mindset in the areas under his responsibility. He also fostered the creation of high-performing teams and efficiently managed uncertainty, positioning both areas as leaders in the industry. His experience in the ophthalmic field and his track record of outstanding achievements make him a relevant asset for Horizons Optical as it continues to expand in this highly specialized market.


Prior to his distinguished work at Bayer, David achieved success in various leadership positions in marketing and sales, both at Novartis and Esteve, where he demonstrated his ability to develop innovative and disruptive marketing strategies, consistently exceeding established targets through his skill in creating and leading teams to success.

“I am motivated and full of energy to join the Horizons Optical team and contribute to the company’s continued growth,” commented David Benet. “Horizons Optical is known for its commitment to quality, innovation, and customer satisfaction, and I look forward to taking our presence and product offerings to new levels of success in these regions.”

Horizons Optical CEO, Santiago Soler, expressed confidence in David Benet’s ability to lead the company’s commercial strategy and said, “We are delighted to welcome David to our team. His experience and passion for the optical industry, supported by his outstanding track record in the pharmaceutical industry, are valuable to our vision of global growth, and we are confident that under his commercial leadership, Horizons Optical will continue to be a prominent player in the international market.”

With this addition, Horizons Optical reaffirms its commitment to excellence and expansion in key markets worldwide. We eagerly anticipate ongoing success and fruitful collaboration under David Benet’s leadership.

Founded in 2016, HORIZONS OPTICAL is an R&D-focused company whose mission is the development and international distribution of technology for the ophthalmic sector, always with a clear focus on innovation. HORIZONS offers differentiated solutions for ophthalmic laboratories and optical retail, such as cutting-edge FreeForm technology, formulas for interference treatments, and retail tools aimed at revolutionizing the shopping experience and processes in optical stores. HORIZONS works to be a leading company in technological solutions on an international scale, helping clients provide disruptive solutions with a comprehensive package of services that ensure solution quality. This is evident through its global presence in Europe, the USA, Asia, Latin America, Brazil, and Africa, as well as the numerous international patents that attest to the quality and originality of the innovation provided by the multidisciplinary team at HORIZONS.

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