22/11/2023
HORIZONS OPTICAL AND MERCADAO DOS OCULOS JOIN FORCES TO TRANSFORM THE OPTICAL EXPERIENCE IN BRAZIL
Barcelona, November 22, 2023. Horizons OpticalHorizons Optical, a global leader in optical technology solutions, is…
23/08/2023
BRAND STRATEGY OF AN OPHTHALMIC LAB: CONSIDERATIONS FOR CREATING AN EMOTIONALLY CONNECTED BRAND
WHAT IS A BRAND? The concept of a brand is a constant presence in our…
19/07/2023
ADVANCED LENS CENTERING
INTRODUCTION In the optical industry, the customization of progressive lenses is a key aspect of…
13/06/2023
HOW TO MANAGE A NON-ADAPTATION
INTRODUCTION There are different reasons for non-adaptation in progressive lenses. The aim of this article…
16/05/2023
WELCOME TO THE RETAIL INNOVATION
INTRODUCTION Innovation at the point of sale in the optical shop improves the customer experience…